Package design artisanal beer

For a school assignment we had to design a package, both the bottles and the wrappers, for an artisanal Belgian beer. We were able to choose between restyling an already existing brand or we could invent our own brand. I chose to restyle the brown beer of the brand “Lupulus”, a strong and very tasteful beer brewed in a small village somewhere in the Ardennes.

The hop from which this beer is brewed is named “Humulus Lupulus”, which also means “shy wolf” in Latin. Knowing this it seemed logical to use a wolf for the packaging. I displayed the wolf not as a ferocious beast, but as an interesting animal. The packaging is filled with different sides of the same wolf.